The Beefmaster Cowman is the official publication of Beefmaster Breeders United (BBU), the largest and most progressive Beefmaster association in the world. Our subscribers are breeders of purebred Beefmaster cattle and commercial cow/calf producers who use Beefmaster bulls or prospective future buyers of Beefmaster cattle. The publication is dedicated to improving the breeding, management and marketing of purebred Beefmaster cattle and the upgrading of commercial cattle herds through the use of Beefmasters. The monthly circulation worldwide is 3,400.